Saturday, March 21, 2009

Beauty 411

Joe Fresh Face!

Have you heard….Joe Fresh sells cosmetics now!
Being a Joe Fresh devotee—I love its cheap chic philosophy—I had to run out and check out their new beauty line.

When I entered the Joe Fresh section of my local supermarket, I was approached by a super-excited salesgirl. I asked about the new cosmetics line and she eagerly walked me over to the display. I followed and I found the cutest display of extremely reasonably priced makeup. She gave me a coupon towards the purchase of a lip product, so I HAD to search out a shade perfect for me. Cool! I found one! Since I was already there, I thought to pick up a tube of mascara as well.


Ginger Lip gloss

First things first, I love the packaging. The clear tubular casing is streamlined, chic and esthetically pleasing. It completely appeals to my minimalist sensibility.

I chose the lip gloss called ginger as it had a nice pink hue and also seemed quite appropriate for spring. This product was surprisingly very vibrant. Unlike other product lines, this lip colour was bold and rich, and actually retained its colour after applied. It came out smooth, not clumpy and easily glided on my lips. Kudos to Joe Fresh! I would buy this product again.


Volumizing and lengthening Mascara

There was only one style of mascara, so I picked it up. It was good, but not quite different from most drugstore mascaras. It went on well; however, you had to put on several coats for it to show some drama.

Bottom line, it did the trick but I would only wear it when I didn’t need a totally made up look.

The Joe Fresh line is definitely worth a try. Just like with its fashions, their cosmetics line is meant to provide their customers with items that won’t break the bank but keep you looking hot!



Michelle

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